Humanize AI website copy so the about page is about someone
The about page is where AI website copy fails most visibly. "We are a passionate team dedicated to delivering innovative solutions that empower our clients." That sentence is on a hundred thousand sites and describes none of them. Visitors read it and learn nothing about who they are dealing with. Humanize 360 is used on website copy by small businesses, freelancers and web agencies who need pages that say what the business does in the words the owner would use.
The AI habits across a site are the same on every page: a hero line with an abstract promise, three feature cards with matching sentence shapes, "why choose us" with rule-of-three reasons, and a contact section that "would love to hear from you". The vocabulary is "solutions", "innovative", "tailored" and "passionate".
Simple mode is usually right, because website visitors are reading on a phone with a thumb hovering. It shortens words and sentences, cuts the adjective stacks and leaves your keywords exactly where you put them. Paste one page above and compare.
Protect these on every page
- Business name, product and service names, locations and opening hours.
- SEO keywords, including the location phrases ("plumber in Leeds") your pages target.
- Prices, guarantees, certifications and any regulated wording.
- Button and link text, so navigation still matches.
Mode by page
Home and service pages: Simple at Balanced. About page: Standard at Balanced, or Casual if the business is informal, because the about page should sound like the owner. FAQ page: Simple at Light. Legal pages: do not humanize them. A web agency in Accra runs client sites through the engine page by page from a DOCX export, with a protected list per client, then adds the specifics in a final pass with the owner on the phone.
What makes a site sound like a business
The year it started and who started it. The area it actually serves. What it does not do. A price, or a price range. A customer's words. A photo caption written by a person. The engine makes the draft readable; the owner makes it true. The about page in particular should contain at least one sentence no competitor could copy.
Check it
Run the home page copy through the free detector at /ai-detector and look at the tell-word ratio and structural sameness signals. Read the three feature cards in a row; if they have the same shape, use selective rephrase on two of them. Run the grammar checker at /grammar-checker in the spelling your customers use. Then read the about page as a customer and ask whether you now know who these people are.
Common questions
Will humanizing hurt my search rankings?
Protected keywords stay exactly as written, including location phrases. Readable copy that visitors stay on is what search engines reward; generic AI copy that visitors leave quickly is not.
Can I humanize a whole site at once?
Export the pages to one DOCX or TXT with a heading per page and upload it. Batch documents are on the Standard plan and above. Page by page is better for applying different modes.
Does Simple mode make the copy sound too basic?
Simple uses common words and short sentences, which is how people read on screens. For a law firm or a consultancy, Standard or Formal at Light keeps a fuller register.
Can the engine write my about page?
No. It rewrites text you give it. Draft it with whatever tool you use, humanize it, then add the facts about the business that only you know.