Humanize AI marketing copy so it sounds like the brand, not the model
Marketing copy has always been written to formulas, so AI drafts of it are hard to spot by structure. They are easy to spot by voice. Every brand comes out sounding the same: "unlock", "elevate", "seamless", "effortless", "transform", and a rule-of-three benefit list on every page. A brand that spent years building a voice now sounds like its competitors' AI. Humanize 360 is used on marketing copy by teams who need the speed of a model and the voice they already had.
The AI habits in marketing copy are the tell-words above, a headline-subhead-three-benefits-CTA pattern repeated across every section, and a hedged confidence that never commits to a claim. Human copy takes a position, has a rhythm, and sometimes breaks the formula on purpose.
The custom style profile is the tool for this job. Paste 300 words of copy your brand has actually published and the engine measures its contraction rate, sentence length and vocabulary spread, then rewrites toward that. Try one paragraph above first, free.
Protect these
- Brand and product names, trademarks and taglines.
- Target keywords and their exact variants for landing pages.
- Prices, offer terms, dates and any claim legal has approved word for word.
- Calls to action that match a button label elsewhere on the page.
Mode by format
Landing pages and newsletters: Standard at Balanced with the style profile loaded. Ads with character limits: Shorten at Balanced, then Standard at Light. Long-form email sequences: Flowing at Balanced. Luxury or professional services: Formal at Light. An agency in Lagos with twelve clients keeps a style profile and a protected list per client, so each draft comes out in the right voice with the right names untouched. Each run gives a different result; run twice and pick.
What the model cannot know
The single claim your product can make that a competitor cannot. The objection customers actually raise, in their words. A number from your own data. The joke your brand would make and the joke it would never make. The engine removes the generic; only the team can add the particular. A founder in Toronto can get a clean humanized landing page; the version that converts is usually the one with a line from a real customer review.
Check before it ships
Run each section through the free detector at /ai-detector; the tell-word ratio and rule-of-three signals are the ones marketing copy trips. Read it against three pieces of copy you published before you used a model. If you cannot tell which is which, the profile is working. Run the grammar checker at /grammar-checker in your market's spelling last.
Common questions
How does the style profile work?
You paste 300 words of your own published copy. The engine measures contraction rate, sentence length and variance, and vocabulary spread, and uses those as the target for every rewrite instead of a generic setting.
Will it change my keywords or taglines?
Not if they are on the protected list. Protected words are never substituted. The prose around them is varied.
Can I turn one campaign piece into several formats?
Yes. The Repurposer produces eleven formats from one piece, including summary, key points, X thread, LinkedIn post, email, FAQ and headlines. Humanize the outputs if they still read generic.
Does the engine make claims stronger?
No. It changes phrasing and keeps meaning. Claims you cannot support should not be in the draft, and the engine will not add any.