Humanize AI press releases so an editor reads past the headline
Editors and journalists receive AI-drafted press releases by the dozen, and they read like one another: "is thrilled to announce", "a leading provider of innovative solutions", "this partnership marks a significant milestone". A release that opens that way is deleted before the second paragraph. Humanize 360 is used on press releases by in-house communications teams and small agencies who need the draft to read like it came from a company with something to say.
The AI habits in this genre are specific: superlatives in the first sentence, a boilerplate paragraph indistinguishable from any competitor's, a fabricated-sounding quote in which the CEO is "excited" and "proud", and rule-of-three benefit lists in the body. Because the format is rigid, the tells are concentrated in the phrasing.
A rule before you begin: quotes must be real. Attributed words must have been said or approved by the person named. The engine rewrites prose; do not let it rewrite a quote, and never let a model invent one.
Protect before you run
- Every quote, in full. Put a distinctive word from each on the protected list, or better, remove the quotes before humanizing and paste them back.
- Company and product names, executive names and titles, partner names.
- Dates, figures, currencies, locations, and the dateline.
- The boilerplate paragraph, if legal has approved specific wording.
- Contact details and any URL.
Mode and strength
Formal at Balanced for the lead and body. Formal at Light for the boilerplate if you do run it. The engine removes "thrilled", "leading provider" and "significant milestone", varies sentence length so the release reads like reporting rather than advertising, and leaves the facts alone. A communications lead in Johannesburg keeps a style profile made from three past releases the newsroom actually printed, which pulls each new draft toward that register.
What an editor needs that the model left out
The news in the first sentence, stated as a fact with a number if there is one. Why it matters to the reader of that publication, not to the company. A quote that says something a person would say. A detail a reporter can check. If the release is about a product, what it costs and when it is available. None of this is phrasing; it is content, and only the company can supply it.
Check it
Run the body through the free detector at /ai-detector and look at the tell-word ratio and stock-phrase density. Run the whole release through the grammar checker at /grammar-checker in the spelling your target publications use. Then read the first sentence as if you were a reporter with ninety seconds. If it does not contain the news, rewrite it by hand.
Common questions
Will the engine change the quotes?
Only if you let it. Protect a word from each quote, or remove the quotes before the run and paste them back. Attributed words must be real and approved by the person named.
Can it write the press release for me?
No. Humanize 360 rewrites text you provide. Draft it, humanize it, then add the facts and the real quotes yourself.
Does Formal mode sound too stiff for a startup announcement?
Formal is the register of a newsroom-ready release: no contractions, no slang, varied sentences. If the company's voice is looser, Standard at Balanced is a good alternative.
Is my unannounced news kept confidential?
Anonymous runs are processed in memory and discarded. Signed-in history can be deleted at any time. Nothing is sent to a third-party AI company; the engine is our own.